1. Increases search traffic to your site
2. Videos with captions appear higher in search results
3. Improves engagement
4. Transcripts create extra content
5. Captions improve the user experience
I know that when I am researching content and find a video, I will skim-read the transcript to get an idea of the video’s content to help me decide if it’s useful. We've touched on it before, but closed captions or a transcript allow people who are hard of hearing or who’s first language isn’t that of the video to read, access and understand content and keeping them on your site for longer.
We hope this was helpful information to apply to your video or podcast marketing strategy. If you'd like more information on the types of captions and transcription services available, why not contact the team today.